Pawgem is a modern pet care startup focused on delivering personalized health, nutrition, and routine tracking for pet owners through an AI-driven digital experience.

The client required an intuitive mobile application interface that simplifies pet health tracking, custom meal planning, and goal setting. The goal was to build a visually engaging UI/UX design with a seamless onboarding experience and dark-mode aesthetic.

The main requirements were: • User Onboarding & Digital Profile Creation • Primary Goal Selection & Customization • Weekly Visual Condition & Health Status Tracker • Custom Meal & Nutrition Formula Dashboard • Clean Dark Mode Visual System with High Contrast

Rather than designing a complex interface from scratch, I focused on creating an empathetic and streamlined user experience tailored specifically for pet owners. I structured the entire digital flow around simplicity and speed, making it effortless to track a pet's daily health indicators.

The biggest part of the work was crafting an intuitive onboarding journey paired with a high-contrast dark mode visual system. I refined the typography, spacing, card layouts, and visual hierarchy so users can monitor and understand critical data—such as daily energy levels, visual conditions, and stool quality—at a glance without confusion.

I also introduced a personalized Custom Meal Formula and goal-tracking module specifically for daily pet care routines. By using color-coded macro distributions (Protein, Fats, Fiber) and interactive status badges, I turned complex nutritional tracking into an engaging, interactive part of the experience rather than just a static list of health numbers.

The main health dashboard was structured around color-coded metric cards (such as energy levels, visual conditions, and digestion) paired with a custom meal formula breakdown.

This allows pet owners to review vital health statistics at a glance. Everything was crafted with a clean dark mode layout to ensure maximum visual appeal and usability.

I also integrated a personalized goal-setting module where users can customize health, nutrition, and routine alerts tailored specifically to their pet's daily needs.

Successfully designed, developed, and delivered a complete, high-converting mobile app framework.

By managing both the product design and full-stack implementation, I streamlined complex veterinary tracking into a fully functional, production-ready digital application.

Figma, Adobe Illustrator, React Native.