Global life sciences software portfolio rebranding
Luke Connolly
The former BioPharma business of GE was purchased by Danaher and rebranded as Cytiva. As part of the transition, the business needed to extend it’s nascent brand guidelines and apply them to a massive portfolio of software products. I worked as an embedded resource to shape the future of their interfaces and oversee the international rollout.
Requirements
Comprehensive software design guidelines to align interfaces with a global rebrand
UX research and guidelines development to improve usability and consistency
QA and implementation oversight for distributed development teams across web-based, native desktop, integrated touch, and mobile interfaces
Interactive prototyping and front-end development for new product exploration and rebranding efforts
Comprehensive design guidelines for a broad software portfolio
Unified and well-documented design guidelines were needed to support development teams in applying the new Cytiva brand to their products. I expanded the existing guidelines and built out a comprehensive resource, gathering and incorporating feedback from distributed development teams throughout the process.
An adaptive, multi-platform design system
Cytiva’s product suite demanded a flexible design library that accounted for the context of each workspace and the patterns established by hardware and operating systems.
Using findings from interviews and research, I designed a unified set of patterns for use on integrated touch screens, web browsers, native Windows applications, enterprise automation platforms, and more.
Product concept exploration
I worked closely with Cytiva’s hardware design department to develop a vision for the next generation of biopharmaceutical equipment. I incorporated input and feedback from users and the industrial design team to produce working prototypes of luxurious, seamless products.
Services
Product concept exploration & analysis
UX research & wireframing
UI system design & guidelines
Interactive prototyping
Frontend development
Agile product / team management
Deliverables
Comprehensive software design guidelines
Componentized UI design library for Figma, Sketch, & Adobe XD
UI design mockups for software teams, illustrating proper design system usage
Interactive prototypes for concept demonstration, user testing, & validation
Frontend code implementation reflecting design system updates
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Posted Jan 31, 2025
We worked as an embedded resource to extend Cytiva's nascent brand guidelines and apply them to a massive portfolio of software products.
