White labeled B2B employee benefits platform
Luke Connolly
Guardian came to me to conceptualize and prototype a “benefits shopping platform” that would allow employees to browse and select benefits that businesses made available to them. The challenge was to make the experience of exploring a dynamic range of offers as easy and fun as possible.
Requirements
White labeled interface to allow companies to easily apply basic branding / theme
Support for a variety of perks from various categories and with varying descriptions
Simple, clear UX flow to encourage exploration and simplify comparison of benefits
Web-based mobile and desktop experiences
Product concept exploration
Creating a simple, distraction-free experience was essential to ensuring users would explore their options and select the benefits that interested them most. I experimented with several distinct interface patterns that would let users browse effortlessly, whether they were at their desk or on the couch after work.
Thematic layout concepts for flexible, dynamic content
The benefits offered by each organization vary widely, and the offerings themselves have a variety of content and configurable options. I designed “wireframe templates” that could be populated with dynamic content, while retaining a singular look, feel, and experience.
I also provided white-labeling explorations, allowing employers to brand their perk platform for their workers.
Services
Product concept exploration & analysis
UX research & wireframing
UI system design
Interactive prototyping
Deliverables
UX storyboards for mobile & desktop interface concepts
Componentized Figma files for ongoing experimentation & iteration
Interactive prototypes for concept demonstration, user testing, & validation
Like this project
Posted Jan 31, 2025
Guardian came to us to conceptualize and prototype a “benefits shopping platform” to make the experience of exploring offers as easy and fun as possible.
