Engaging myAT&T Users: Innovating App Features with AT&T Israel
Netta Dror
UX Researcher
Product Researcher
UX Designer
Canva
Figma
Maze
AT&T Wireless Mobility Group
Timeline: 12 Months
Course: Final Project: UX Bootcamp
Topic: Improving the myAT&T mobile app experience
Challenge: Designing innovative and engaging ways to expose my users to new features within the app.
Introduction
In a fruitful collaboration with AT&T, our university team embarked on a mission to enhance the AT&T mobile app's user experience. Through extensive research and innovative design strategies, we revitalized the app with a user-centric approach. Valuable feedback from AT&T customers guided us in creating an intuitive and visually appealing interface. We also leveraged emerging technologies, such as AI-powered virtual assistants and personalized recommendations, to provide a customized touch. Our ultimate goal was to empower AT&T customers with a modern and streamlined mobile application, surpassing their expectations and staying at the forefront of industry innovation.
Phase one: Research
Research Questions
Which age group uses the application most frequently?
Do users often miss out on essential features? Why?
What is the overall user experience like and how can it be improved?
What persuades users to shop for products within the app?
Persona
Competitor Analysis
Who Did We Interview?
The head of product design at AT&T Israel
A product manager at AT&T Israel
3 previous users of the AT&T app
2 new users of the AT&T app
Usability Parameters
Satisfaction
Do users seem satisfied with the application's design aesthetic? Does it serve a purpose?
Effectiveness
Have the design changes made so far improved the user's experience in terms of app functionality and performance?
Efficiency
Did users find the application's new design straightforward and easy to use, or are there still places where additional support is needed?
Other Research Elements
Thematic Coding
Empathy Map
How Might We Questions
requirements chart
Phase two: Testing
Usability Scenarios
Testing Participants
Phase 3: Design and Presentation
Final Prototype
