In order to conceptualize the artists song my goal is always to bring the song's emotions and message to life on screen. 

Casting and location scouting is a crucial step, as it involves sourcing the right models or actors to fit the video's narrative.

Location selection and set design are equally vital in creating the desired atmosphere and aesthetic. On the shoot day, I provide guidance and coaching to the models or actors to ensure their performances align with the video's vision. 

I also share my input of with the director of photography for managing the visuals, including camera work, lighting, and framing.

I also step in with behind the scenes photography and videography while working with the videographer. This helps with pre release and teaser content for everyone on the team. 

Once shooting is complete, post-production work takes over, including video editing, visual effects, and sound design, all of which enhance the video's impact. After I oversee finalizing these details with the editor, the music video is ready for release, transforming the song into a captivating visual story.

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The official video for 30.2Much's Truly(Pretty) STREAM: foundation-media.ffm.to/trulypretty Directed by: Jackson Visuals/Jodi-Kay Edwards VFX: Britton Satcher @mixed_by_satch