Sometimes, you get the opportunity to work with a client who offers services right in your sweet spot!
Questroom - a Los Angeles-based escape room company - offers immersive, story-driven escape room experiences, and I was excited to have the opportunity to help write a blog post for them!
Our goal was to create an authority-building article that would help boost SEO.
Working together, we crafted a piece that highlighted the unique elements of their escape rooms and what makes them stand out in the Los Angeles market.
For this particular article, we focused on a general, high-ranking keyword: "Are escape rooms fun?"
A screenshot of the published blog.
Using that keyword as our foundation, I completed SEO research to get an understanding of the audience already searching for "escape room fun" as well as any related queries.
I then worked to create content that answered their questions and provided tangible evidence that escape rooms can indeed be fun!
While offering authoritative content throughout the article, I made sure to include internal links to various pages on their site, as well as other external resources.
This was to give readers an opportunity to explore further and find any additional pieces of information they might need to make a decision about participating in one of the escape rooms featured on Questroom's website.
I included several internal escape room descriptions and links to drive further engagement.
The result was an easy-to-read guide to understanding why escape rooms can be enjoyable, along with thorough descriptions of the different experiences they offer.
This content was meant to increase brand awareness, demonstrate the company’s expertise in the field of escape room entertainment, and drive potential customers to the Questroom website.
Want to read the full blog? Click below to check out the final product!