KATU

FOR: KATU Brand Identity Print Brand Strategy

KATU is a Slovak fashion label founded by fashion designer and dancer Katarína Kvasnovská (currently still in development). The brand grew out of an obsession with movement, softness and everyday femininity. It thinks of fashion from the body outward: garments that respond, shift with the body and live with the wearer.

My role: I shape the brand's visual and communication direction, covering art direction, marketing strategy, visual identity and social media. Together we are developing a consistent visual language that translates the brand's values into images, atmosphere and storytelling.

KATU sits at the intersection of fashion, movement and contemporary aesthetics, a project that is still finding itself.