Branding and Art Direction for a clothing brand by Alexandra GoldschmidtBranding and Art Direction for a clothing brand by Alexandra Goldschmidt

Branding and Art Direction for a clothing brand

Portfolio project
Alexandra Goldschmidt
FOR: KATU Brand Identity Print Brand Strategy
KATU is a Slovak fashion label founded by fashion designer and dancer Katarína Kvasnovská (currently still in development). The brand grew out of an obsession with movement, softness and everyday femininity. It thinks of fashion from the body outward: garments that respond, shift with the body and live with the wearer.
My role: I shape the brand's visual and communication direction, covering art direction, marketing strategy, visual identity and social media. Together we are developing a consistent visual language that translates the brand's values into images, atmosphere and storytelling.
KATU sits at the intersection of fashion, movement and contemporary aesthetics, a project that is still finding itself.

0 likes · 5 views · Oct 2, 2026

Visual and communicative direction for KATU, a Slovak clothing brand, covering art direction, strategy, identity and social media.

Tags