Amarúa – Creative Direction, Visual Identity & Skincare Branding

Amarúa | Corpo e Sol is a Brazilian natural skincare brand rooted in ancestral knowledge and a deep connection to the Earth.

I was responsible for the creative direction of the project, including branding, copywriting, and the website concept for the brand’s soft launch. The first product — a handcrafted body bronzer made with Amazonian urucum — celebrates the power of plants and traditional care rituals.This is an ongoing project, and the visual identity is expected to evolve as the brand grows and matures.