Logo and Clothing Tag Design for swimwear brand
Gregory Stires
Logo i designed for a brief by @briefclub on Instagram. i customized the type to make the letters resemble shifting current of water since it was a swimwear brand.
The moodboard i curated for the brand as selected images that i felt represented the brand best. focusing on the colors of water and people having fun at the river.
Mockup of the swimwear tag i designed. the roundness and waviness and the serif type font of the taglines contrasts well. and water graphic above them makes it clear these are swimwear.
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Posted Jul 21, 2025
I decided to customize the font and add wave like lines to the letters with the lowercase letters following down the wave of the capital R.
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Timeline
Aug 26, 2024 - Aug 31, 2024
