Objective:

Develop a comprehensive market entry strategy for a Canadian digital marketing company aiming to enter the Chinese market.

Scope of Work:

Market Analysis: Conduct an in-depth market analysis, including industry-specific attractiveness, potential customer profiling, and pain point analysis.

Perform competitor analysis within the industry.

Capability Model Development:

Based on market attractiveness, customer pain points, and competitor analysis, develop a client capability model across strategic, operational, and business support layers. Help identify the necessary capabilities for future growth and prioritize them in a roadmap.

Lead Identification and Engagement Strategy:

Identify key potential clients.

Develop and implement strategies for reaching out to and engaging potential customers.

This project aims to ensure a successful market entry by thoroughly understanding the Chinese market and strategically planning the necessary steps for effective execution.