Lead Gen Project

As a Digital Marketing Manager for a technical educational institute, I created a lead generation campaign to increase the number of leads for the institute's technical courses. Here's a step-by-step description of the campaign:

Objective: The primary objective of the campaign was to generate high-quality leads for the technical courses offered by the educational institute.

Target audience: To ensure that the campaign was targeted to the right audience, I identified and segmented the audience based on their demographics, interests, and behavior. In this case, we targeted people who were interested in pursuing technical courses and had relevant educational qualifications.

Offer: I created a compelling offer that would incentivize the audience to submit their contact details. In this case, the offer was a free consultation session with an industry expert to discuss the various technical courses offered by the institute.

Landing page: I designed a dedicated landing page that highlighted the offer and provided a clear call-to-action for the audience to submit their contact details.

Ad creatives: To drive traffic to the landing page, I created a series of ad creatives that featured the various technical courses offered by the institute and highlighted the free consultation session offered.

Ad targeting: I used a combination of demographic, interest, and behavior targeting to ensure that the ads were shown to the right audience.

Ad optimization: Throughout the campaign, I continuously monitored and optimized the ads to ensure that they were performing well and driving conversions.

Follow-up: After a lead was submitted, I followed up with the audience to confirm their consultation session appointment and provide additional information about the technical courses offered by the institute.

Reporting: I regularly tracked and reported on the campaign's performance, including the number of leads generated, the cost per lead, and the conversion rate.

By implementing this lead generation campaign, we were able to increase the number of high-quality leads for the technical courses offered by the educational institute, resulting in a significant boost in student enrollment and revenue.