LEAD GEN FOR TATA MOTORS

As a Digital Marketing Manager for Tata Motors, I created a lead generation campaign to increase the number of leads for their latest car model. Here is a step-by-step description of the campaign:

Objective: The primary objective of the campaign was to generate high-quality leads for the new car model.

Target audience: To ensure that the campaign was targeted to the right audience, I identified and segmented the audience based on their demographics, interests, and behavior.

Offer: I created a compelling offer that would incentivize the audience to submit their contact details. In this case, the offer was an exclusive test drive of the new car model.

Landing page: I designed a dedicated landing page that highlighted the offer and provided a clear call-to-action for the audience to submit their contact details.

Ad creatives: To drive traffic to the landing page, I created a series of ad creatives that featured the new car model and highlighted the exclusive test drive offer.

Ad targeting: I used a combination of demographic, interest, and behavior targeting to ensure that the ads were shown to the right audience.

Ad optimization: Throughout the campaign, I continuously monitored and optimized the ads to ensure that they were performing well and driving conversions.

Follow-up: After a lead was submitted, I followed up with the audience to confirm their test drive appointment and provide additional information about the new car model.

Reporting: I regularly tracked and reported on the campaign's performance, including the number of leads generated, the cost per lead, and the conversion rate.

By implementing this lead generation campaign, we were able to increase the number of high-quality leads for Tata Motors' new car model, resulting in a significant boost in sales.