PM and Marketing Work (a client from the US)

The client was from the US. I worked with him for about 4 years. I was doing different tasks — from designing and developing pages using the Elementor Pro to managing a designer and a developer.

I designed and developed every single page on the site during the first years of cooperation. We started with a single landing page and scaled to a full WooCommerce website.

At some point we needed custom PHP and JS coding so I turned to more skilled developers for help. That's how I gradually started taking on the WordPress Project Manager role.

I convinced the client to migrate from a shared hosting to a managed-VPS hosting. Result: improved performance, staging creation process, saved money (cause the website admin panel also started to loaded faster for freelancers).

Worked with a PHP developer to implement custom features that required coding.

Worked with a UX/UI designer and an Elementor developer to make an updated design of some pages. The client liked it but in a few months decided not to extend it to other pages to save budget.

Set up Google Analytics (standard events tracking only).

Integrated a Zoho form.

Connected the site to the Google Search Console.

Suggested to start writing articles in the blog to improve SEO traffic.

Suggested to improve the brand perception by hiring a dedicated UX/UI designer to make the website appear more professional. It's important because the company is selling visual products and presentation of them matters.

Created a promo page. On it, a visitor can only submit the form after entering a promo code they received at a special company event.