Advertising campaign

Problem Statement: The client wanted to establish the brand by promoting that fishes are the biggest sources of protein in our diet. 

Requirement: Posters for the same to be advertised in the big and small billboards, mainly in super-markets. Challenge: However, when I was approached with the idea, I denied to produce it as it was going against the market statistics. So I came up with an other alternative, that would serve the brand and not negate any scientific figures as well. Let's look at the solution strategy.

Solution: I chalked out the basic requirement of the client first. They wanted Fish to be highlighted as the main source of protein. 

So, how about we synonymize 'fish' only with 'protein'?

Pros: 

- We are not stating any statistics/ going against other diets.

- Minimal poster to catch the attention of the public in large billboards.

- A interactive puzzle frame in all the supermarkets and stores for solving, which can easily attract the children and younger group who usually accompany their parents to the mart and get bored.

(Not to mention, interest of the children = attention of the parents)

From this activity at least the campaign would not easily get washed out from their minds. 

(Next day, let's say the children goes for a shopping and finds a similar kind of puzzle board, they will nag to run and play it.)

Hence, the next time when they hear of the phrase "A fish out of water", they are bound to remember the link of protein to it.

Thank you!