In 2024, I got the chance to design and animate supers for two New York Rangers ticketing spots for MSG. The main challenge was striking the right balance, making the type feel as fast and energetic as the footage, while still letting the message land. After testing a few different styles, we landed on a mix of kinetic typography, rotoscoping, and bold text treatments to create a dynamic, type-driven piece that captures the intensity of the game and keeps viewers engaged.

Produced by VERSUS, Creative Direction Luis Aguirre