Wrote copy that led to 2x revenue forecast
Elena Rogers
For the past year and a half, I’ve supported Calm’s product marketing, lifecycle, and editorial teams, creating click-worthy copy to drive subscription sales. Recently, my copy for the World Mental Health Day email promotions doubled revenue forecasts, while lifecycle push notification open rates increased by 50%, and BFCM sales surpassed projections.
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Posted Feb 10, 2025
By implementing strategic copywriting techniques, Elena enhanced the effectiveness of promotional emails, resulting in campaign reaching 2x forecast revenue.
Created messaging strategy that increased rev +55%
Increased welcome series revenue contribution by 30%