Created messaging strategy that increased rev +55%

Elena Rogers

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Direct Response Copywriter

Email Marketer

ConvertKit

I created a series of eight emails with a messaging strategy that highlighted the difference between Barre Eclipse’s platform and those of competitors, addressed key barriers to purchase, and painted a picture to help them visualize how their lives would change after purchasing the program. This sequence resulted in a +55% in revenue vs. previous month.
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Posted Feb 10, 2025

Elena created an email messaging strategy for a small business's teacher training program to strengthen customer perception and drive purchases.

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Direct Response Copywriter

Email Marketer

ConvertKit

Increased welcome series revenue contribution by 30%
Increased welcome series revenue contribution by 30%
Wrote copy that led to 2x revenue forecast
Wrote copy that led to 2x revenue forecast