Shagle | Gig Marketplace Branding | $500K in Seed Funding

Mahmoud Debsawi

Shagle | Gig Marketplace Branding | $500K in Seed Funding

What’s Shagle?

To ensure users could easily recognize their offers and use them, they needed a complete digital foundation.
Shagle connects freelancers and employers in a vibrant, inclusive community where trust and flexibility enable everyone to thrive. By offering secure, reliable tools, Shagle ensures that work is accessible, empowering users to achieve their goals on their own terms.

The Challenge:

The design must be clean, modern, and user-friendly to appeal to young professionals, students, and part-time workers. The use of energetic and vibrant colors can convey Shagle’s dynamic nature. Trust is key—so design elements like verification badges, secure payment icons, and professional profiles should be highlighted. Arabic and English should be integrated seamlessly into the design to appeal to a diverse audience. A balance between professionalism and energy is crucial.

Story-Driven Approach:

Incorporate the letter "S" creatively, symbolizing the story behind the word "Shagle" (perfect in Arabic). This helped the team reinforce culture narratives with meaningful appeal.
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Posted Jun 6, 2025

Branding strategy for an Iraqi platform based on local narratives.

Likes

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Timeline

Feb 1, 2025 - Apr 1, 2025

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