ONINO — Brand Identity &

ONINO — Brand Identity & Art Direction

ONINO is a contemporary handmade accessories brand built around individuality, creativity, and self-expression. For this project, I developed a complete visual identity that translates the handcrafted character of the brand into a bold, modern, and refined visual language. The identity is built around a distinctive geometric wordmark and a carefully balanced palette of black, warm off-white, and vibrant orange, creating a visual balance between sophistication, warmth, and energy. From the logo and typography to stationery, packaging, and brand applications, every element was designed to work together as one cohesive system while keeping the accessories at the heart of the brand experience. The art direction combines tactile materials, soft textures, subtle contrasts, and minimal compositions to create a premium yet approachable aesthetic.