Full-page AD design printed in a local magazine

I created a visually striking full-page magazine advertisement for a burger company, focusing on showcasing the burger prominently with accompanying text. To emphasize the burger's significance, I opted for a black and white treatment for the bottom section, ensuring it doesn't overpower the main subject while still providing necessary context as the burger rests upon it. At the client's request, I ensured equal prominence for the brand's key elements, "Hot&Juicy," as they are both vital components of their brand identity.