Brand Awareness Campaign

Developed creative concept Born of courage for an organic one month campaign. The content strategy was developed by phases to shed light on the infertility cases and IVF treatment. Throughout organic posting, I have also run a paid advertising campaign to boost reach and promote min event, as suggested the live session with key market doctors to discuss Infertility and answer attendees' questions. In parallel run the influencer campaign was going to attract more attention to the topic and promote live event. As our secondary goal was to increase the number of clinic visits for IVF treatment, we have also collaborated with local hospitals for free consultation promotion and run paid advertisements on Google.

25% increase in followers

30% increase in engagement

67k views on live stream event

20 consultancy sales