PARTNERSHIP WITH STEVE AOKI
Carolyn Wallace
VISUAL LANGAUAGE
The project required development of the campaigns visual language, using research of the Aoki brand. I wanted the style to have a balance of luxury and exciting vibes. I took lead on the campaign playbook, designing the custom illustrated playmats, the "mystery" product boxes, VIP tickets, and certificates of authenticity - sourcing with multiple vendors.
WEB, EMAIL, SOCIAL
CUSTOM ILLUSTRATED PLAYMATS
MYSTERY BOX PACKAGING
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Posted Jul 31, 2024
The Steve Aoki Vault collection was available on the TCGplayer marketplace through an exclusive consignment agreement powered by the Direct by TCGplayer program
