Even though this concept didn’t move forward, it remains one of my favorite pieces. It hits that perfect balance of visual impact, tone, and brand storytelling. A reminder that not every idea has to ship to be worth showing off.

This concept was crafted as the front page for Life Jacket, a playful and elevated ready-to-drink cocktail brand, centered around a lychee martini with soda and vodka. The goal? To build a brand that felt effortlessly smart, stylish, and unforgettable—with a hyperfocus on flavor and community.