Yoko Matcha - Branding
Jay Chi
Yoko was born with a clear purpose: to bring premium matcha into modern life. In a world filled with hurry, commitments, and noise, a pause can change everything. Each cup of Yoko is not just tea—it is a ritual: a mindful indulgence that restores balance to the day.
The inspiration comes from Japanese tradition, where matcha symbolizes authenticity, respect, and connection. This heritage is honored while embracing the present: a matcha café designed for those who seek quality, flavor, and well-being amid the rush of daily life.
Yoko is more than a matcha café—it’s "A breathe of green in a concrete world".
Email: imjaychi@gmail.com
IG: @imjaychi
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Posted Oct 5, 2025
Branding for Yoko, a modern matcha café blending tradition and minimalism through concept, logo, colors, and branded assets.
