Rebuilding a struggling brand on social media, video and photo platforms

Abigail Bassett

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Social Media Marketer

At Edmunds, I strategically built, implemented, and grew, a video, photo, and social media strategy that functioned across Edmunds' multiple social media platforms, various video platforms, and the Edmunds site. Collaborated across the company with executives to create innovative video, social, photographic, and written content for Edmunds to elevate the brand to a household name in the mind of the consumer. I also managed an annual budget of $600,000 and a large full time and freelance staff.
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Posted Jan 27, 2021

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Social Media Marketer

Host conferences for brands: Fast Company, Hydrafacial & HarmonKardon
Host conferences for brands: Fast Company, Hydrafacial & HarmonKardon
Conference Hosting and Moderating For Large Scale Events
Conference Hosting and Moderating For Large Scale Events
I manage and run my own content business
I manage and run my own content business