Rebuilding a struggling brand on social media, video and photo platforms

At Edmunds, I strategically built, implemented, and grew, a video, photo, and social media strategy that functioned across Edmunds' multiple social media platforms, various video platforms, and the Edmunds site. Collaborated across the company with executives to create innovative video, social, photographic, and written content for Edmunds to elevate the brand to a household name in the mind of the consumer. I also managed an annual budget of $600,000 and a large full time and freelance staff.