The LoveHateFM website design project aimed to give the radio station a bold and visual website that drove users to the businesses own expereinces and not one that they were forced to have by visiting Soundcloud. Started with a short brief and then went on to exploring design concepts that met the needs of the owner and the listeners. The final design was implemented and developed via web flow where a custome cms and audio player was built.

The results of the project is a website that is modern, clean, and visually appealing. The website is also functional, and meets the needs of the radio station. The website has been a success, and has helped the business to improve its online presence. Google analytics and hotjar have presented just that.