Kopftuchmädchen

I created three different personas when I've done my own brand strategy. Ran Segall, my couch from Flux Academy, told me I better choose just one for now.

So I did.

I decided on “Young Muslim women”, started to research, and came upon Kopftuchmädchen's Instagram Page.

I really connected with their message of amplifying Muslim women's voices in Germany.

One day, I decided just to ask her if she wanted to be my client project for my courses at Flux Academy.

They are doing so much: viral videos, merch, blogs, events, and more, and I thought they should defiantly have a website that brings everything under one roof.

She did!

We started with the main purpose in mind: to create a bigger and better representation of Muslim women and a safe place for them to meet and network.

According to that, we then choose to go with a very loud color palette, combined with bold simple fonts and clean shapes. Then we moved to website design and development.

getting even clearer on the strategy and website goals

widening the color palate and creating a more complete visual identity that can be easily further used. You can see it here

Technical improvements of the logo.

An online shop

Blog

Event pages

and more (Together 10 page-designs)