Kopftuchmädchen
Or Shahar-Münch
Back Story
I created three different personas when I've done my own brand strategy. Ran Segall, my couch from Flux Academy, told me I better choose just one for now.
So I did.
I decided on “Young Muslim women”, started to research, and came upon Kopftuchmädchen's Instagram Page.
I really connected with their message of amplifying Muslim women's voices in Germany.
One day, I decided just to ask her if she wanted to be my client project for my courses at Flux Academy.
They are doing so much: viral videos, merch, blogs, events, and more, and I thought they should defiantly have a website that brings everything under one roof.
She did!
We started with the main purpose in mind: to create a bigger and better representation of Muslim women and a safe place for them to meet and network.
According to that, we then choose to go with a very loud color palette, combined with bold simple fonts and clean shapes. Then we moved to website design and development.
The brand upgrade included:
getting even clearer on the strategy and website goals
widening the color palate and creating a more complete visual identity that can be easily further used. You can see it here
Technical improvements of the logo.
The website included:
An online shop
Blog
Event pages
and more (Together 10 page-designs)
Like this project
Posted Feb 24, 2023
When I did my own brand persona research, I found Kopftuchmädchen and decided I want to help her spread her message. I did a brand upgrade and a website for her
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