Brand Identity and Mascot | Drago: The Mascot of Uraga

A character design project crafting a mascot that embodies Uraga's role as a digital agency empowering Indonesian MSMEs. The challenge was to create a mascot that reflects both cultural heritage and contemporary design sensibilities.

Uraga is a brand activator agency specifically focused on Micro, Small, and Medium Enterprises (MSMEs) in Indonesia. As MSMEs continue to receive strong government support through financing, training, and favorable policies, Uraga positions itself as a creative partner providing professional brand development services.

Primary Features:

Beanie hat (modern interpretation of traditional crown)

Expressive face and hands

Simplified dragon anatomy

Contemporary creative professional attire

Color Palette:

Primary yellow body

Olive green clothing

Accent colors for expressions

Social media stickers

Marketing materials

Brand communication

Internal company culture

Client presentations

Digital assets

Want to create a memorable brand character that tells your story? We specialize in crafting distinctive mascots and brand identities that resonate with your audience.

Character development

Full brand identity system

Multiple expressions & poses

Ready-to-use digital assets

Comprehensive usage guidelines

Let's Create Something Extraordinary