Purple Rock | Landing Page UI Redesign | Figma

The design decisions for this landing page were centered around creating an intuitive user experience that effectively communicates Purple Rock’s core values of trust, professionalism, and comprehensive IT solutions. The layout follows a clear visual hierarchy, starting with a strong headline and a prominent call-to-action button that immediately captures the user’s attention. The use of white space and a clean, modern color palette ensures that key information stands out, while also evoking a sense of reliability and expertise, crucial for a company in the technology and security industry. To enhance user experience, the page is structured in a way that progressively introduces the company’s offerings. Each section builds on the last, moving from general company information to specific solutions. This flow helps guide users naturally through the content, while the use of icons, imagery, and concise text blocks makes the information easy to consume. By prominently featuring partner logos, and project examples, the design reinforces Purple Rock’s credibility and ability to deliver high-quality services, making it easy for users to understand and trust the brand.