Case Study: Medical Website SEO (B2C)
Brian Walsh
Case Study: Medical Webpage SEO Copywriting (B2C )
As an external contributor, I worked with an agency to provide copy for two separate companies.
Medical Aesthetics Product Pages
For this project, I outlined, drafted, and researched medical aesthetic procedures to help a Utah-based provider stand out from their competition in breadth and depth of services offered.
Project Scope:
For this project, we worked to update an entire website for an established clinic. This went beyond just writing updated product descriptions for 40+ product services, but also created a clear taxonomy for technical SEO. The result: detailed, scientifically accurate service descriptions and product pages:
Home Page (400 words)
Services Page (Pillar Page - 950+ words)
Service Category pages (2)
IV Therapy
Laser Treatments
Individual Product Pages (25+)
About Us
Contact us
Sample Copy Doc
Medical Aesthetics Services + Offerings:
Going into this project, I knew absolutely nothing about these services or products, which became an advantage throughout the process - allowing me to ask essential questions that other new customers may ask before booking a consultation. These subjects included:
Botox/Dysport
Dermal Fillers
Laser Treatment (This procedure used a specific, branded tool that had language criteria that must be adhered to)
Microneedling
Hair Restoration
Skin Products
Results & Timeline:
I delivered the first batch of copy in July of 2021, and this copy quickly delivered results that increased overall visibility for core services.
Total Ranking Keywords Before Copy: 0
August: 46 Keywords
September: 93 Keywords
October: 139 Keywords
November: 280 Keywords
December: 280 Keywords (Place #1 position achieved for product page)
Due to the white-label nature of this engagement, I unfortunately can't share detailed samples here, but I'm more than happy to discuss these further.
Testimonial from Agency Owner:
Brian has worked on a variety of projects for our clients and not only is he an excellent copywriter but he's also a pleasure to work with. Our clients are across all industries and Brian quickly becomes a subject matter expert. We can always trust that he will deliver top-notch content every time and we truly value him as an extended member of our team."
-JS, Agency Owner
Like this project
Posted Jul 1, 2023
Comprehensive website copy for homepage, service pillar page, and 25+ individual product pages for a medical aesthetics spa.
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Timeline
Jun 8, 2021 - Jul 27, 2021
