When I first opened Bold’s AI resume builder, it felt smart but impersonal, driven by expert-written templates that didn’t reflect real users. We reimagined it to feel like a personal career coach: clear, adaptive, and human. Two weeks later, a personalized AI option turned generic content into a personalized one, lifting engagement by 25% and inspiring users to say, “It finally feels like my story.

Led content strategy and Product Design to balance creator needs, expert-written content, and AI enhancements.

Design is too complicated. We strip away unnecessary complexity.

↑ 25% user engagement

4 markets launched