With over twenty years of experience of brand and identity design, I have led design work for large multinational organizations, B-2-C startups and not-for-profit organizations. With each project I work with your team's leadership to identify goals, lead exercises to understand who you are, and work together to create a set of deliverables for your team to use.

Working with your team, we will identify the goals of the project and define a scope of work that aligns with the initial outcomes identified in that discussion.

Not all teams want a deep process, and not all projects require it. We help you identify the right stream of work given your needs.

Regardless of the scope of work identified at kickoff, and before we begin the design, process we like to conduct a set of short exercises to better understand who you are and how you want to be perceived. These exercises can be done virtually or in person, and can include as many as 5 internal team members.

At the end of the project we will deliver a set of logo files and any other assets created during the project, from brand guidelines to document templates for internal teams to build with.

The Telling Well was an organization devoted to telling stories of people and groups doing good throughout the world. The stories were told through video and were distributed online and through established traditional media channels.

We developed a visual style based in brush strokes of water color that was applied across the visual system from business papers to website and video assets.

The Custom House Inn, a boutique hotel in the heart of Key West, formerly known as the Key West Custom House was built in 1833 and housed trade operations for the developing island.

Our work included templates for social media, a website as well as an on site signage system.

Ignite is a skunkworks product development studio based out of a large corporation. We worked with them to develop their brand identity and create a set of templates and graphics for implementation.

The logo uses a honeycomb pattern, renowned for its strength and stability, as the core element of the mark. The icon is derived from a cropping of a larger honeycomb pattern symbolizes a spark, or burst.

The kestrel is the smallest bird of prey in the United States. Learn more here.

The logo is based in the vernacular of top secret redacted documents and military stencil typography.