Els Mariners — Made by Linda

Els Mariners (meaning "The Seafarers" in Catalan) is a conceptual Mediterranean restaurant located in Menorca, Spain. This project aims to create a distinctive brand identity, interior design, and packaging that encapsulate the essence of the island, its culinary traditions, and a unique and adventurous personality. The concept envisions a memorable dining experience that resonates with local culture and welcomes culinary enthusiasts and tourists.

Els Mariners is an imaginative culinary paradise founded by Oliveras Mareno. It embodies the belief in the power of delicious food made from the freshest ingredients, prepared with passion, and served with a commitment to pleasing both the palate and the eye. This project explores what Els Mariners could be if it were brought to life.

Brand Identity: In this conceptual realm, Els Mariners' brand identity is inspired by the spirit of exploration and discovery. It captures the essence of Menorca's cuisine, culture, and the island's seafaring history. The design concept uses a captivating and daring deep red as the primary color, reflecting the brand's bold and playful personality.

Logo: The conceptual logo is meticulously designed with keywords such as refined, humanistic, fun, and legible in mind. The connecting curve in the primary logo resembles the swoosh of a fishing line, paying homage to Menorca's island life and its proximity to the sea. The brand's adventurous spirit is embedded in every detail.

Positioning Statement: Els Mariners positions itself as a tropical oasis for culinary enthusiasts, offering authentic Menorcan flavours that cater to the most discerning palates. The concept promises an unmatched ambience and an exquisite wine list to complete the experience.

Significance of the Name: The name "Els Mariners" is thoughtfully chosen, signifying "The Seafarers" in Catalan. In this imaginative endeavor, this name embodies the brand's bold and exploratory personality, reflecting its pursuit of a greater culinary mission. The script font adds a touch of authenticity and adventure to the brand's identity.

Els Mariners caters to a diverse audience, including locals and culinary tourists aged 23-43. A significant portion of the target audience consists of repeat visitors who seek quality dining experiences during their stays. The restaurant is popular among those staying in 3-4 star hotels, with an average stay of 8 days and an average expenditure of 912 euros per person per holiday. Visitors to the Balearic Islands value various factors, including climate, local cuisine, and quality of accommodation.

How the Consumer Uses the Brand:

In this imaginative concept, Els Mariners offers a range of experiences, including relaxing brunches, romantic meals, family celebrations, and cooking classes for those interested in learning local culinary skills. The restaurant provides stunning sea views and a menu that allows culinary travelers to explore authentic Menorcan flavors and cuisine.

Psychographics:

The brand appeals to individuals with adventurous, sun-loving, fun, active, and open personality traits. In this conceptual world, Els Mariners encourages people to explore and incorporate the Mediterranean diet into their lifestyles, emphasizing the importance of culture, education, and tradition in the culinary experience.

The new brand identity and design for Els Mariners successfully capture the brand's bold and playful personality. The brand's use of deep red, adventurous logo design, and captivating positioning statement has set it apart in Menorca's dining scene, even though it exists solely as a creative idea.

The tagline, "Welcome to the Mediterranean diet, Els Mariners way," encapsulates the brand's mission of promoting the Mediterranean lifestyle. By sharing beautifully presented dishes, offering cooking classes, and innovating traditional recipes, Els Mariners consistently inspires and cultivates a sustainable culinary lifestyle.

Oliveras Marino Owner and Head chef (Conceptual)

The Els Mariners branding project effectively communicates the brand's adventurous and culinary spirit. The restaurant is poised to attract individuals seeking authentic Menorcan flavors, culture, and dining experiences, even though it remains a creative idea brought to life in the imagination.