Client: Lumora Creative Studio Role: Branding & Logo Designer Project Duration: 4 Weeks

Lumora Creative Studio needed a distinctive logo and cohesive brand direction that would communicate its creativity, professionalism, and modern personality. The goal was to create a memorable visual identity that could work consistently across digital and print platforms.

Establishing a unique and recognizable visual identity

Translating the brand’s personality into a simple logo

Creating a design that works across different platforms and sizes

Maintaining consistency across brand materials

Balancing creativity with a professional appearance

I started by understanding the brand’s vision, audience, positioning, and personality. I explored different creative directions, typography, symbols, and visual concepts before developing a refined logo direction.

I focused on creating a simple, versatile, and memorable identity that could easily adapt to social media, websites, marketing materials, and other brand touchpoints.

Logo design

Logo variations

Brand color palette

Typography selection

Brand style direction

Social media profile assets

Logo usage guidelines

Branded marketing assets

Final logo files for digital and print use

The project gave Lumora Creative Studio a professional and cohesive visual identity that strengthened its brand presence and provided a flexible foundation for future marketing and communication.