ZhenJiang Vinegar

client: HengShun Service: Packaging Brand Identity Year: 2024

ZhenJiang vinegar is more than a condiment—it is a cultural symbol from my hometown, steeped in history and tradition. For this project, I was tasked with rebranding and repackaging this beloved product to resonate with a modern, global audience while preserving its deeply rooted identity.

Unlike typical commercial projects, this design journey was personal. It required navigating the nuances of cultural expression, language, and authenticity. As someone unfamiliar with designing in Chinese, the process became a quiet yet profound exploration of identity, bridging the gap between my heritage and a broader design language.