Project Type: Client Work | UI/UX Design | Website Concept

Scope: Landing Page & Sign-In Page

The goal was to create a bold and visually engaging website concept for More Bites, a food brand offering shawarma, burgers, and other snacks.

This project focused on establishing the website's visual direction, giving the client a clear picture of how their future digital platform could look and feel before development.

Food websites often rely on predictable layouts that don't fully communicate the energy and personality of the brand.

The challenge was to create a distinctive design that immediately captures attention, highlights the food, and encourages customers to explore the menu and place an order.

My approach was simple: make the food impossible to ignore.

I explored bold typography, vibrant red and orange tones, oversized food imagery, playful hand compositions, and layered visual elements to create a lively experience.

The design also established a consistent visual language that could extend from the landing page into the sign-in experience.

Rather than treating every design choice as final, the concept was presented as part of the client's review process, allowing room for feedback and refinement, including typography preferences.

The design concept explored 2 key areas:

Landing Page: A visually striking introduction featuring oversized typography, appetizing food imagery, promotional elements, menu navigation, and clear calls to action.

Sign-In Page: A complementary interface designed to carry the same brand identity into the customer account experience.

The focus was on building a recognizable visual identity while keeping navigation and customer actions straightforward.

The result was a client-presented website design concept that established a creative foundation for More Bites' potential digital experience.

It communicated the proposed color palette, layout, typography, food presentation, and overall visual direction while giving the client an opportunity to review and provide feedback.

For me, this project was about showing that even a familiar food-ordering experience can have its own personality: bold, memorable, and unmistakably connected to the brand.