The Night Workshop - Visual Brand Identity
Jihan Fuentes
Project Timeline: 1 week
Full Project: The Night Workshop
Project Scope:
Visual Identity Design
Graphic Design
The Night Workshop
About the Brand:
The Night Workshop is a brand specializing in mattresses and custom-made bed frames.
The Night Workshop - Stationery
Project Overview:
In this project, we meticulously crafted The Night Workshop's visual brand identity to align with their mission and brand core values. The visionary approach incorporated into their branding revolves around a harmonious blend of line art and negative space, spotlighting the products they sell.
The Night Workshop: Logo Design Variation & Colour Palette
Design Concept:
The playful yet distinctive visual elements employed to curate The Night Workshop’s brand identity evoke a minimalist and illustrative modern style. This aesthetic sets it apart in the competitive industry, directing attention to the product itself and appealing to the modern minimalist target market.
Brand Application: Stationery
Social Media Graphics
Promotional Materials: Billboard
Promotional Materials: Newspaper
View the Full Project here: The Night Workshop
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Posted Feb 11, 2024
Visual Brand Identity, and Graphic Design for The Night Workshop – a mattress and bed frame brand.
