The Night Workshop - Visual Brand Identity

Project Timeline: 1 week

Visual Identity Design

Graphic Design

The Night Workshop is a brand specializing in mattresses and custom-made bed frames.

In this project, we meticulously crafted The Night Workshop's visual brand identity to align with their mission and brand core values. The visionary approach incorporated into their branding revolves around a harmonious blend of line art and negative space, spotlighting the products they sell.

The playful yet distinctive visual elements employed to curate The Night Workshop’s brand identity evoke a minimalist and illustrative modern style. This aesthetic sets it apart in the competitive industry, directing attention to the product itself and appealing to the modern minimalist target market.