Le Salon Peugeot by Yena KungLe Salon Peugeot by Yena Kung

Le Salon Peugeot

Yena Kung

Yena Kung

Le Salon Peugeot

Art direction and conception of campaign key visuals & 3D website for Peugeot during the Paris Motor Show 2022. The immersive website offers the users a virtual journey which enables to visualize and experience the different Peugeot car models that were exposed at the Paris Motor Show. Collaboration with 'cher ami' for 3D rendering & website development.

Key visual

The concept is to access to Paris Motor Show 2022 easily and comfortably on your armchair from your living room ('salon' means also 'living room' in French, yes, it's a word play).

Outdoor billboard

Outdoor billboard

Facebook ad

Website

LeSalonPeugeot.fr is a unique digital experience designed to bring the Paris Motor Show to life for as many people as possible. You can navigate within the website, either by entering through a specific type of visit or space/room. You can explore Peugeot cars in 360°, with an audio guide and touch points displaying the USPs in detail.
Selected as the site of the day with honorable mention at Awwwards (October 14, 2022)
Creative Cloud Player (HLS-everywhere Player)
Creative Cloud Player (HLS-everywhere Player)
Creative Cloud Player (HLS-everywhere Player)
Like this project

Posted Apr 2, 2026

Art direction and 3D website design for Peugeot at the Paris Motor Show 2022.