Mucho.

Mucho. A project about reconnecting people with the food they eat. Through the lands it comes from, the cultures it carries, and most importantly, the people who produce it. Since 2018, I worked closely with Mucho, a platform that brings producers and eaters together through seasonal markets, curated boxes, and storytelling. The challenge: evolve the brand into something bold, transparent, trustworthy, and deeply rooted in Colombia’s biodiversity and food traditions. The refresh included identity updates, packaging design, a redesigned online store, and a modular content system for social and email marketing.  * Along the way, we launched Mercados Ancestrales, a digital marketplace by the World Food Program, that connects Indigenous and Afro-Colombian communities with urban customers. We focused on honoring ancestral knowledge through ethically produced food. This work helped Mucho expand its message: food is it’s history, territory, and community. Our food is us.

MUCHO: https://jimenamartinez.com/mucho