We approached the project by first identifying what Breakout stood for — speed, intelligence, and clarity. From there, we crafted a visual identity that was bold yet approachable, functional yet expressive. The web experience became an extension of the product itself: structured, fast, and insight-driven. We introduced motion to convey intelligence, interactive visuals to explain value, and a clean UI that put the product at center stage — all while ensuring consistency across every asset, from brand to build.