StreetSugar Website Redesign
Genesis Querales
Our goal was to design a site that felt refined, editorial, and approachable—blending Meri’s Latin identity with a user-first layout. The vision was to turn visitors into clients through clarity, confidence, and beautiful design.
We collaborated closely from strategy to execution. I led the end-to-end process, including: • Audience Surveys: Over 120 responses from Latin women in Europe helped us shape service copy, pricing clarity, and site structure. • Visual Direction: Built around her existing logo and co-curated Pinterest boards inspired by Carolina Herrera and vintage fashion editorials. • UX/UI Design: Designed in Figma and built on Hostinger, with emphasis on clear CTAs, mobile responsiveness, and an intuitive flow.
• +43% increase in consultation bookings within the first month post-launch (tracked via embedded scheduling tool) • Clearer navigation and brand positioning • Visual identity aligned with Meri’s style and audience expectations • A scalable foundation Meri can confidently grow with “I wanted something elegant but simple—this finally feels like me.” – Meri
Live site here: https://www.streetsugar.co.uk/
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Posted Jan 29, 2026
Designed and built a refined, editorial-style site blending Latin identity and user-first layout for StreetSugar.
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