The Magdalen House not only helps alcoholic women and men recover from alcoholism by offering comprehensive services to alcoholics and their loved ones, but they also aim to be at the forefront of breaking the stigmas associated with alcohol use disorder. For this project, The Magdalen House outreach team saw the potential for making engaging and meaningful social media posts, primarily in video reels, that sought to also teach the audience.

In order to be considered thought leaders in the mental health sector, the nonprofit wanted to partner engaging social content with an entire strategy plan that included award submissions for lucrative awards in the Dallas-Fort Worth area, and partner with local healthcare professionals to educate their teams on the disease.