‘Groundbreakers' is an exciting competition across greater Bristol. It inspires and equips young people to take action in their school, college and neighbourhood. I was to develop attractive action packs for those that wanted to take part and use their voice for good.

Global Goals Centre is an educational charity creating engaging experiences to inspire learning and action on climate, nature and equality in our everyday lives, inspired by the Global Goals.

Global warming is breaking new records each year, and it’s showing no signs of slowing down. Our planet is warmer now than it has been in the last 800,000 years, and we’re using up more of the world’s resources than it can regenerate. Climate change could be irreversible by 2030, so apart from the governments finally getting up and doing something about it, we also need more people to take action for climate and social justice.

This is why Global Goals Centre decided to run the ‘Groundbreakers’ competition across Bristol. It is a chance for young people from all ages to be creative and develop ways to cut their carbon footprint, general food and packaging waste, and even opt in for more renewable ways to use energy.

The name ‘Groundbreakers’ needed a simple visual representation that reflected its purpose; it was a competition that solely existed to give young people the tools to do good for the planet. Therefore, it needed to be bold and eligible, and it had to evoke the idea that it was standing up against the norm.

Through many concepts, I decided to use the font ‘KOMET’ which was a bold, heavy, sans-serif type. With the layout and style set up, we wanted to add some grit to the design. It had to be a modest addition, and it could not take up too much space. We chose the below scribble which resembled a tear, representing the competition and its intention to break down boundaries.

Through the development process, we decided to separate each action pack by its own unique colour that would represent the stage of life that each targeted audience is in; these are the groups ‘Primary’ (ages 7-11), ‘Secondary’ (ages 11-16), and Post-16 (ages 16+). The colour scheme grew darker and more mature as the ages crept up, reflecting the growth of each class and therefore connecting more with them as they follow the guidance in the booklets.