HotPot | Brand identity
Amina Boussoura
Art Director
Brand Designer
Motion Designer
Adobe After Effects
Adobe Illustrator
Adobe Photoshop
HOTPOT is a Web TV addressing social and environmental crisis issues.
Using dynamic visuals and bold colors, the branding reflects HOTPOT's position as a bold and loud media, encouraging poeple, especially gen Z, to collaborate and take action in making the world a better place.
The name "HOTPOT" refers to global warming and the fact that we might end up boiling to death if measures aren't taken.
The deliverables for this project were:
‣ Logo and brand guidelines
‣ Logo Animation
‣ Motion Graphics concepts for broadcasts
‣ Brand collaterals such as signage, stickers, posters, tote bags, patterns etc...
