Using dynamic visuals and bold colors, the branding reflects HOTPOT's position as a bold and loud media, encouraging poeple, especially gen Z, to collaborate and take action in making the world a better place.

The name "HOTPOT" refers to global warming and the fact that we might end up boiling to death if measures aren't taken.

The deliverables for this project were:

‣ Logo and brand guidelines

‣ Logo Animation

‣ Motion Graphics concepts for broadcasts

‣ Brand collaterals such as signage, stickers, posters, tote bags, patterns etc...