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Home energy solutions provider Elevation is one of the fastest-growing companies in the United States. That said, despite being a multi-year Department of Energy Contractor of the Year, Elevation had a brand strategy problem: It was known for what it used to do, not for what it’s capable of.

Elevation offers residential energy solutions, including energy monitoring technology and energy efficiency products and services. But the market perceived the company as a solar panel installer. To rethink its positioning and unlock its full potential, Elevation hired Ozan Karakoc Design Studio.