blüm brand identity

Alex H

Brand Designer
Graphic Designer
Illustrator
Adobe Suite
blüm is an independent flower shop that can be found in Berlin, Germany. After learning more about their business, I put together a comprehensive brand package to better encapsulate their aesthetic and the target audience they were looking to attract (young artists in their mid-to-late 20's and early 30's).
The result is a refreshed logo, stationary, and application examples that helps illustrate their unique, vibrant, and unapologetic brand.
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