blüm brand identity

blüm is an independent flower shop that can be found in Berlin, Germany. After learning more about their business, I put together a comprehensive brand package to better encapsulate their aesthetic and the target audience they were looking to attract (young artists in their mid-to-late 20's and early 30's).

The result is a refreshed logo, stationary, and application examples that helps illustrate their unique, vibrant, and unapologetic brand.