Eco-Stylist - Organic Social Media Growth Case Study
Teodora Zlateva
About
Eco-Stylist is a guide to ethical fashion. They host a Sustainable Brands Directory for sustainable clothing in an easy-to-use marketplace.
Their philosophy? Dress like you give a damn: the act of looking sharp and living your values. Eco-Stylist makes it easy to do both.
Challenge
Eco-Stylist's goal was to increase organic growth on Instagram to reach a wider audience.
Solution
I developed a social media strategy where I tested different designs, trending topics in posts and combined humour in reel videos.
The strategy implemented consisted of the following tasks:
- Conduct a brand refresh - design Instagram highlight covers and re-write content in each highlight + adjust colour of logo to match. I chose a green colour (previously black) since Eco-Stylist is a sustainable community advocate
- Repurpose blog posts into social media posts based on new and trending topics
- Create reel videos utilizing funny tone
- Conduct hashtag research
- Perform SEO optimization on YouTube videos
Success
- Exceeded Instagram reel view by 100%, over a 14 day period by focusing on using trending audio/topics in the sustainable fashion industry and time of day posting.
- Increased follower count by 22.5%, over a 90-day period by testing relevant hashtags and trending topics in sustainable fashion industry.
- Leveraged data and as a result improved engagement rate by 3x over a 90 day period.
- Increased Instagram reach by 2x, through testing funny reel videos and improving Instagram post designs and layout over a 3 month period.
Assets
Testimonial
Teodora served as social media manager at Eco-Stylist. Over a 3 month period she grew our IG account significantly, helping us add over 700 new followers as well as produce reels with our highest reach to date. Teodora is hard working, detail oriented, and consistently produced high quality designs meeting or exceeding the expectations I had for our brand aesthetic. She was also curious and willing to learn new skills when needed to get the job done. If I could hire her full-time I absolutely would. I would highly recommend Teodora for any social media work. - Garik, Founder of Eco-Stylist
