PronounceMe - Social Media Strategy Case Study
Teodora Zlateva
About
PronounceMe is an online English pronunciation program designed to help professionals speaking English as a second language develop confidence and fluency to make a greater impact in their working lives.
Challenge
PronounceMe is an online English pronunciation program designed to help professionals develop confidence and fluency when relocating to an English speaking work environment. The company was looking to establish their brand presence on Facebook and Instagram. Initially, PronounceMe did not have a strategy or direction when managing their social media. Their previous marketing efforts were ineffective in generating leads.
Solution
I developed a social media strategy plan by researching PronounceMe's target audience and analyzing the competitive market within their industry.
The strategy implemented consisted of the following projects and tasks:
1. Researched competitors
2. Developed target personas
3. Optimized social media accounts by updating keywords and visuals
4. Created a social media content calendar (7 days a week) based on target audience interests by researching relevant topics on pronunciation tips, motivational quotes and relevant news in the language learning industry
5. Designed various landing pages (webinars, pronunciation assessments, etc.) as lead magnets by highlighting the founder’s extensive knowledge in the industry and showcasing various testimonials and companies having worked with in the past
6. Designed presentations and assessment reports for webinars and corporate pronunciation assessments
7. Designed logo and highlight icons
Success
- Increased organic engagement rate in Instagram by 10x over the course of 3 months by testing user-focused posts, inspirational quotes and relevant industry hashtags
- Expanded Instagram reach organically by 20x over the course of 90 days by focusing on target audience and time of day testing
- Improved organic Facebook Page reach by 2x in the span of 3 months through effective social media strategies
- Expedited a webinar launch by 30 days through constructing 5 effective landing pages using ConvertKit and Groove Funnels
- Increased email list sign-ups by 10xby advertising free webinars on Instagram through reels and optimal time of day posting
Assets
- Pronunciation webinar landing pages
- Webinar landing page - https://unique-builder-8002.ck.page/69cc7f8b8c
- Bonus practice files landing page - https://unique-builder-8002.ck.page/0f578c1961
2. Corporate assessment landing page
- Version 1 - https://unique-builder-8002.ck.page/3d6645fed0
- Version 2 - https://unique-builder-8002.ck.page/fdc8eca1fd
3. Pronunciation assessment report - https://www.canva.com/design/DAE0hjXZX94/zu8aDwxeSvEAf2eW5ksvOw/view?utm_content=DAE0hjXZX94&utm_campaign=designshare&utm_medium=link&utm_source=sharebutton 4. PronounceMe webinar - https://docs.google.com/presentation/d/1cKkyRJwfiw5FOY1of5NmYtqN3BvJbtUtWrUn0Z7jrLI/edit#slide=id.p1 5. Logo and highlight icons - https://www.instagram.com/pronounceme_training/
Testimonial
Teodora made an exceptional contribution to PronounceMe. From redesigning our logo to running our social media channels and helping to set up events, she extended herself in every direction, was keen to learn, and always got the job done. A good listener and passionate about our work, she improved our messaging and has the innovative mindset that is crucial to business. Hire her and you'll be impressed, but we want to hang on to her!
