PronounceMe - Social Media Strategy Case Study by Teodora Zlateva

PronounceMe - Social Media Strategy Case Study

Teodora Zlateva

Logo Designer

Marketing Strategist

Social Media Manager

Canva

Instagram

Wix

About

PronounceMe is an online English pronunciation program designed to help professionals speaking English as a second language develop confidence and fluency to make a greater impact in their working lives.

Challenge

PronounceMe is an online English pronunciation program designed to help professionals develop confidence and fluency when relocating to an English speaking work environment. The company was looking to establish their brand presence on Facebook and Instagram. Initially, PronounceMe did not have a strategy or direction when managing their social media. Their previous marketing efforts were ineffective in generating leads.

Solution

I developed a social media strategy plan by researching PronounceMe's target audience and analyzing the competitive market within their industry.

The strategy implemented consisted of the following projects and tasks:

1. Researched competitors

2. Developed target personas

3. Optimized social media accounts by updating keywords and visuals

4. Created a social media content calendar (7 days a week) based on target audience interests by researching relevant topics on pronunciation tips, motivational quotes and relevant news in the language learning industry

5. Designed various landing pages (webinars, pronunciation assessments, etc.) as lead magnets by highlighting the founder’s extensive knowledge in the industry and showcasing various testimonials and companies having worked with in the past

6. Designed presentations and assessment reports for webinars and corporate pronunciation assessments

7. Designed logo and highlight icons

Success

Increased organic engagement rate in Instagram by 10x over the course of 3 months by testing user-focused posts, inspirational quotes and relevant industry hashtags

Expanded Instagram reach organically by 20x over the course of 90 days by focusing on target audience and time of day testing

Improved organic Facebook Page reach by 2x in the span of 3 months through effective social media strategies

Expedited a webinar launch by 30 days through constructing 5 effective landing pages using ConvertKit and Groove Funnels

Increased email list sign-ups by 10xby advertising free webinars on Instagram through reels and optimal time of day posting

Assets

Pronunciation webinar landing pages

Webinar landing page - https://unique-builder-8002.ck.page/69cc7f8b8c

Bonus practice files landing page - https://unique-builder-8002.ck.page/0f578c1961

2. Corporate assessment landing page

Version 1 - https://unique-builder-8002.ck.page/3d6645fed0

Version 2 - https://unique-builder-8002.ck.page/fdc8eca1fd

3. Pronunciation assessment report - https://www.canva.com/design/DAE0hjXZX94/zu8aDwxeSvEAf2eW5ksvOw/view?utm_content=DAE0hjXZX94&utm_campaign=designshare&utm_medium=link&utm_source=sharebutton 4. PronounceMe webinar - https://docs.google.com/presentation/d/1cKkyRJwfiw5FOY1of5NmYtqN3BvJbtUtWrUn0Z7jrLI/edit#slide=id.p1 5. Logo and highlight icons - https://www.instagram.com/pronounceme_training/

Testimonial

Teodora made an exceptional contribution to PronounceMe. From redesigning our logo to running our social media channels and helping to set up events, she extended herself in every direction, was keen to learn, and always got the job done. A good listener and passionate about our work, she improved our messaging and has the innovative mindset that is crucial to business. Hire her and you'll be impressed, but we want to hang on to her!

Logo designed for PronounceMe

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Posted Feb 14, 2022

In this project, I revamped the client's branding by redesigning their logo, curating new social media posts, and re-establishing their social media strategy.

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