Built with Framer
Website Redesign for Illuminate.Earth
Kalim Khan
View Site - illuminate.earth
📍 Impact-driven Investment Platform
🛠 Design + Development in Framer + Animations in Jitter
I recently redesigned the website for Illuminate investing, a sustainable investing platform helping people align their money with their values.
Their mission is bold but simple: shift capital to shift the narrative — making investing a tool for climate action, transparency, and real impact.
What I worked on:
Full UI/UX redesign — focused on clarity, trust, and conversion
Reorganized the content flow to highlight key features like automated investing, real-time impact tracking, and shareholder voting
Designed and built the entire site in Framer with smooth, responsive interactions
Used Jitter to animate key graphs and stats, bringing data to life and making impact feel real
Added CMS support for easy future updates
Outcome:
The site now feels modern, mission-driven, and easy to navigate — helping users understand their power as investors in just a few scrolls.
This was a super rewarding project — big thanks to Daniel Carrillo Rod for the collaboration and trust.
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Posted Aug 4, 2025
Redesigned with a focus on clarity, and visuals to better communicate their mission with smooth interactions and animations to bring impact data to life.
